{"id":2531,"date":"2020-05-18T15:41:52","date_gmt":"2020-05-18T18:41:52","guid":{"rendered":"https:\/\/www.brazilts.com.br\/?p=2531"},"modified":"2020-11-12T15:43:44","modified_gmt":"2020-11-12T17:43:44","slug":"sitio-multilingue-entienda-por-que-es-importante","status":"publish","type":"post","link":"https:\/\/www.brazilts.com.br\/blog\/sitio-multilingue-entienda-por-que-es-importante\/","title":{"rendered":"Sitio multilingue: entienda por qu\u00e9 es importante"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>\n<p>Tener un sitio multilingue es un paso importante para <strong>ampliar el alcance<\/strong> de sus servicios y productos. Eso porque con \u00e9l tendr\u00e1 m\u00e1s posibilidades de ser visto, por ejemplo, en otros pa\u00edses. Y, con eso, contar\u00e1 con el lenguaje necesario para conquistar a sus clientes, a\u00fan en otro idioma.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Las <strong>herramientas de b\u00fasqueda<\/strong> son espacios de alcance mundial. Siendo as\u00ed, es muy probable que usuarios de varias localidades ingresen a su sitio. Y, para adelantarse a la competencia, es esencial tener un sitio multilingue. En la publicaci\u00f3n de hoy, veremos cu\u00e1l es la importancia de este mecanismo para las ventas.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >O que abordaremos neste artigo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brazilts.com.br\/blog\/sitio-multilingue-entienda-por-que-es-importante\/#%C2%BFPor_que_tener_un_sitio_multilingue\" title=\"\u00bfPor qu\u00e9 tener un sitio multilingue?\">\u00bfPor qu\u00e9 tener un sitio multilingue?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brazilts.com.br\/blog\/sitio-multilingue-entienda-por-que-es-importante\/#Ventajas_de_tener_un_sitio_en_multiples_idiomas\" title=\"Ventajas de tener un sitio en m\u00faltiples idiomas\">Ventajas de tener un sitio en m\u00faltiples idiomas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brazilts.com.br\/blog\/sitio-multilingue-entienda-por-que-es-importante\/#Amplia_el_dialogo_con_el_mercado\" title=\"Amplia el di\u00e1logo con el mercado\">Amplia el di\u00e1logo con el mercado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brazilts.com.br\/blog\/sitio-multilingue-entienda-por-que-es-importante\/#Sitio_multilingue_agrega_valor\" title=\"Sitio multilingue agrega valor\">Sitio multilingue agrega valor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.brazilts.com.br\/blog\/sitio-multilingue-entienda-por-que-es-importante\/#Destaca_su_sitio_de_los_demas\" title=\"Destaca su sitio de los dem\u00e1s\">Destaca su sitio de los dem\u00e1s<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_tener_un_sitio_multilingue\"><\/span>\u00bfPor qu\u00e9 tener un sitio multilingue?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Hay quien crea que tener un sitio es lo suficiente para para insertarse en el mundo digital. Pero, hoy se exige m\u00e1s que eso. En el mundo globalizado en que vivimos es necesario preparar su sitio para el <strong>p\u00fablico extranjero<\/strong>. Y as\u00ed surge la importancia de un sitio multilingue.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Eso significa que su sitio deber\u00e1, adem\u00e1s del idioma nativo, usar idiomas esenciales como el ingl\u00e9s. As\u00ed como el <strong>espa\u00f1ol, italiano, franc\u00e9s<\/strong> y tantos otros idiomas que sea importantes para su segmento. Para determinar eso, es necesario un estudio sobre su p\u00fablico.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; As\u00ed, datos cruciales como la <strong>descripci\u00f3n de la empresa y de los servicios<\/strong> deben estar disponibles en m\u00e1s de un idioma. Pero, lo m\u00e1s importante, es facilitar el acceso a los nuevos clientes. Y con eso considerar la transformaci\u00f3n de su sitio en un medio multilingue.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brazilts.com.br\/temp\/wp-content\/uploads\/2020\/05\/Site-multilingu\u00edstico-entenda-por-que-ele-\u00e9-importante1-min.png\" alt=\"Site multilingu\u00edstico: entenda por que ele \u00e9 importante\" class=\"wp-image-1987\" width=\"622\" height=\"449\" srcset=\"https:\/\/www.brazilts.com.br\/blog\/wp-content\/uploads\/2020\/05\/Site-multilingu\u00edstico-entenda-por-que-ele-\u00e9-importante1-min.png 602w, https:\/\/www.brazilts.com.br\/blog\/wp-content\/uploads\/2020\/05\/Site-multilingu\u00edstico-entenda-por-que-ele-\u00e9-importante1-min-300x217.png 300w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Ventajas_de_tener_un_sitio_en_multiples_idiomas\"><\/span>Ventajas de tener un sitio en m\u00faltiples idiomas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Como vimos arriba, no hay dudas de que un sitio multilingue es importante.&nbsp; Listamos aqu\u00ed una serie de ventajas que este puede ofrecer. Vea lo que el blog de Brazil Translations le prepar\u00f3:<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Amplia_el_dialogo_con_el_mercado\"><\/span>Amplia el di\u00e1logo con el mercado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Para quien desea ofrecer servicios internacionales, tener un sitio multilingue significa ampliar el mercado. Adem\u00e1s, los sitios han sido el <strong>primer contacto<\/strong> de muchos consumidores con servicios y\/o productos. Por eso, debe ofrecer buenas funcionalidades como la amplia variedad de idiomas. As\u00ed, puede atender mejor a sus clientes.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Sitio_multilingue_agrega_valor\"><\/span>Sitio multilingue agrega valor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; As\u00ed como actualizar constantemente su sitio, tener buenas herramientas es un valor agregado. Con eso, podr\u00e1 pasar a\u00fan m\u00e1s <strong>credibilidad<\/strong> sobre sus servicios. Y tambi\u00e9n pasar a ser una autoridad en su segmento. As\u00ed, est\u00e1 trayendo diferenciales entre sus competidores en el mercado.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Destaca_su_sitio_de_los_demas\"><\/span>Destaca su sitio de los dem\u00e1s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Un sitio con m\u00faltiples idiomas es la forma m\u00e1s eficiente de destacarse en Google. Eso porque, al contrario de sitios en un \u00fanico idioma, este ser\u00e1 exhibido en herramientas de b\u00fasqueda de otros pa\u00edses. As\u00ed, estar\u00e1 mejor colocado en la red y con<strong> links m\u00e1s s\u00f3lidos <\/strong>en internet. Excelente, \u00bfverdad?<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; \u00bfLe gust\u00f3 todo lo que ha le\u00eddo hasta aqu\u00ed? \u00a1Entonces no deje de contarnos qu\u00e9 piensa de nuestros comentarios! Para seguir recibiendo sugerencias y novedades sobre el universo de la traducci\u00f3n, siga nuestras publicaciones aqu\u00ed en el <a href=\"http:\/\/brazilts.com.br\/temp\/blog\">blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span> Tener un sitio multilingue es un paso importante para ampliar el alcance de sus servicios y productos. Eso porque con \u00e9l tendr\u00e1 m\u00e1s posibilidades de ser visto, por ejemplo, en otros pa\u00edses. Y, con eso, contar\u00e1 con el lenguaje necesario para conquistar a sus clientes, a\u00fan en otro idioma. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Las herramientas de b\u00fasqueda son &hellip; <\/p>\n","protected":false},"author":3,"featured_media":1986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[187,184,182,185,186,181,180,183],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sitio multilingue: entienda por qu\u00e9 es importante - Brazil Translations<\/title>\n<meta name=\"description\" content=\"Um site multilingu\u00edstico \u00e9 quase que uma necessidade dentro dos mecanismos de busca hoje em dia. Mas voc\u00ea sabe por qu\u00ea? 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