{"id":2356,"date":"2020-03-12T12:48:01","date_gmt":"2020-03-12T15:48:01","guid":{"rendered":"https:\/\/www.brazilts.com.br\/?p=2356"},"modified":"2020-11-09T12:49:24","modified_gmt":"2020-11-09T14:49:24","slug":"video-subtitling-is-the-new-trend-on-the-internet","status":"publish","type":"post","link":"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/","title":{"rendered":"Video subtitling is the new trend on the internet"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>\n<p>Video subtitling has become an essential mechanism in communication. According to a survey made by Google, <strong>video consumption grew by 165% in Brazil<\/strong> in the last five years. This data shows how translating content with visual resources is increasingly necessary.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The explosion of social networks has also transformed videos in the main information channel. Instagram\u2019s IGTV, for example, is evidence of that. So, subtitling has become a mandatory item for any type of content. In this post, we will discuss video subtitling and why it has become so important.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >O que abordaremos neste artigo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/#Why_should_I_have_subtitle_videos\" title=\"Why should I have subtitle videos?\">Why should I have subtitle videos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/#When_to_choose_subtitling_your_videos\" title=\"When to choose subtitling your videos\">When to choose subtitling your videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/#Where_to_find_video_subtitling\" title=\"Where to find video subtitling?\">Where to find video subtitling?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_should_I_have_subtitle_videos\"><\/span>Why should I have subtitle videos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; According to study by <a href=\"https:\/\/digiday.com\/media\/silent-world-facebook-video\/\"><em>Digiday<\/em><\/a>, <strong>85% of the videos on Facebook <\/strong>are watched with no sound on. With this data, we can consider subtitling as indispensable nowadays. If your video does not have subtitles and it is not very well explained in images, the chances are that it won\u2019t be watched.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Despite the absence of sound, video subtitling allows messages to be transmitted without restrictions. It also makes it easier to be recognized by search engines, such as Google. This is crucial, when you consider the new SEO techniques being used.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Another reason to subtitle videos is the fact that it brings <strong>more credibility to your visual production.<\/strong> For this reason, it has been a frequent choice in publicity campaigns and ads. They are even on social networks, in institutional videos or even entertainment.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"When_to_choose_subtitling_your_videos\"><\/span>When to choose subtitling your videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Subtitles may be applied to any type of video. They may be present on TV, movies and social network videos. Currently, the largest disseminators of this tool are Facebook, Instagram and YouTube. <strong>Video subtitling is the perfect mechanism to engage the audience<\/strong>, especially those who don\u2019t speak the same language as the one in the video.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Audiovisual resources have increasingly been implemented in marketing strategies. That is why they are able to bring great results. It is believed that up to 70% of the commercial videos are disseminated by customers. So, it is worth it investing in a subtitled visual production for your brand and\/or business.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Video subtitling shall be prioritized always, especially in regards to accessibility. After all, those with hearing impairment are not able to listen voiceovers or sound effects. For this reason, <strong>have all your audience in mind before producing audiovisual content.<\/strong> With subtitles, it may be accessible to everyone.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" width=\"450\" height=\"420\" src=\"https:\/\/brazilts.com.br\/temp\/wp-content\/uploads\/2020\/03\/Legendagem-de-v\u00eddeo-\u00e9-a-nova-tend\u00eancia-da-internet.jpg\" alt=\"Legendagem de v\u00eddeo \u00e9 a nova tend\u00eancia da internet\" class=\"wp-image-1546\" srcset=\"https:\/\/www.brazilts.com.br\/blog\/wp-content\/uploads\/2020\/03\/Legendagem-de-v\u00eddeo-\u00e9-a-nova-tend\u00eancia-da-internet.jpg 450w, https:\/\/www.brazilts.com.br\/blog\/wp-content\/uploads\/2020\/03\/Legendagem-de-v\u00eddeo-\u00e9-a-nova-tend\u00eancia-da-internet-300x280.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure><\/div>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Where_to_find_video_subtitling\"><\/span>Where to find video subtitling?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; There are companies that are specialists in video subtitling, regardless of the topic. These are the translation companies, working to find the best content solution for the customers. Also, they have professionals that are specialized in each area of knowledge, in order to bring the best approach to the theme.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Translation companies work with video subtitling in a preestablished timeframe, delivering it quickly. They also allow you to follow the whole creative process, as well as give your input on the best subtitling format. So, a specialist service like this is recommended to assist you.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; To keep receiving tips and news on the world of translation, follow the posts on the Brazil Translations blog!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span> Video subtitling has become an essential mechanism in communication. According to a survey made by Google, video consumption grew by 165% in Brazil in the last five years. This data shows how translating content with visual resources is increasingly necessary. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; The explosion of social networks has also transformed videos in the main information channel. &hellip; <\/p>\n","protected":false},"author":3,"featured_media":1970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[92,66,68,67,91],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video subtitling is the new trend on the internet - Brazil Translations<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe o que \u00e9 legendagem de v\u00eddeo? Leia esse texto que a Brazil Translation trouxe para voc\u00ea e conhe\u00e7a mais sobre a import\u00e2ncia desse servi\u00e7o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video subtitling is the new trend on the internet - Brazil Translations\" \/>\n<meta property=\"og:description\" content=\"Voc\u00ea sabe o que \u00e9 legendagem de v\u00eddeo? Leia esse texto que a Brazil Translation trouxe para voc\u00ea e conhe\u00e7a mais sobre a import\u00e2ncia desse servi\u00e7o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"Brazil Translations\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-12T15:48:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-09T14:49:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brazilts.com.br\/blog\/wp-content\/uploads\/2020\/05\/Por-que-legendar-v\u00eddeos-\u00e9-t\u00e3o-importante-hoje-em-dia-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Camilla Schuenher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Camilla Schuenher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/\"},\"author\":{\"name\":\"Camilla Schuenher\",\"@id\":\"https:\/\/www.brazilts.com.br\/blog\/#\/schema\/person\/8edb43296eab3389709fa30e2dbd2aeb\"},\"headline\":\"Video subtitling is the new trend on the internet\",\"datePublished\":\"2020-03-12T15:48:01+00:00\",\"dateModified\":\"2020-11-09T14:49:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/\"},\"wordCount\":627,\"commentCount\":20643,\"publisher\":{\"@id\":\"https:\/\/www.brazilts.com.br\/blog\/#organization\"},\"keywords\":[\"empresa de legendagem\",\"legenda\",\"legendagem de v\u00eddeo\",\"Legendagem:\",\"produ\u00e7\u00e3o audiovisual\"],\"articleSection\":[\"Brazil Translations!\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/\",\"url\":\"https:\/\/www.brazilts.com.br\/blog\/video-subtitling-is-the-new-trend-on-the-internet\/\",\"name\":\"Video subtitling is the new trend on the internet - Brazil Translations\",\"isPartOf\":{\"@id\":\"https:\/\/www.brazilts.com.br\/blog\/#website\"},\"datePublished\":\"2020-03-12T15:48:01+00:00\",\"dateModified\":\"2020-11-09T14:49:24+00:00\",\"description\":\"Voc\u00ea sabe o que \u00e9 legendagem de v\u00eddeo? 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