{"id":2338,"date":"2020-07-09T12:19:09","date_gmt":"2020-07-09T15:19:09","guid":{"rendered":"https:\/\/www.brazilts.com.br\/?p=2338"},"modified":"2020-11-09T12:21:18","modified_gmt":"2020-11-09T14:21:18","slug":"coronavirus-and-global-communication","status":"publish","type":"post","link":"https:\/\/www.brazilts.com.br\/blog\/coronavirus-and-global-communication\/","title":{"rendered":"Coronavirus and global communication"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >O que abordaremos neste artigo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brazilts.com.br\/blog\/coronavirus-and-global-communication\/#Learn_more_about_the_impact_of_coronavirus_in_the_global_communication\" title=\"Learn more about the impact of coronavirus in the global communication\u00a0\">Learn more about the impact of coronavirus in the global communication\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brazilts.com.br\/blog\/coronavirus-and-global-communication\/#Global_communication_and_translation\" title=\"Global communication and translation\">Global communication and translation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.brazilts.com.br\/blog\/coronavirus-and-global-communication\/#Global_communication_and_the_search_for_new_partnerscustomers\" title=\"Global communication and the search for new partners\/customers\">Global communication and the search for new partners\/customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.brazilts.com.br\/blog\/coronavirus-and-global-communication\/#Learn_more_about_the_coronavirus\" title=\"Learn more about the coronavirus\">Learn more about the coronavirus<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Learn_more_about_the_impact_of_coronavirus_in_the_global_communication\"><\/span><em><em>Learn more about the impact of coronavirus in the global communication\u00a0<\/em><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the arrival of the pandemic caused by the new coronavirus, people had to adapt to this new reality or, as many say, the \u201cnew normal\u201d.<\/p>\n\n\n\n<p>Coronavirus affected different areas and sectors, both in social and corporate environments. Obviously, this couldn\u2019t be different with translation.<\/p>\n\n\n\n<p>Global communication, whether internal or external, naturally went through changes, as, due to the pandemic, a new way of communicating was necessary. Distance communication, currently, went from being an alternative to an almost mandatory reality.<\/p>\n\n\n\n<p>In the business world, this adaptation is even more present, as there aren\u2019t in-person meetings as before, there aren\u2019t such high investments anymore, among other examples.<\/p>\n\n\n\n<p>This scenario will hardly change in the short\/medium term. Experts in the epidemiological area even believe that the situation will improve only by the end of 2020. According to these same professionals, the crisis caused by the coronavirus will only be completely controlled by the end of 2021, when a vaccine is created and its distribution reaches most of the population.&nbsp;<\/p>\n\n\n\n<p>So, it is extremely necessary to adapt to this new reality, developing strategies and plans for crisis management. With this in mind, we bring some important topics that show how this new reality affected companies.<\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.brazilts.com.br\/expressoes-idiomaticas\/\" target=\"_blank\">Confira nosso artigo sobre express\u00f5es idiom\u00e1ticas e suas curiosidades<\/a><\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Global_communication_and_translation\"><\/span>Global communication and translation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brazilts.com.br\/temp\/wp-content\/uploads\/2020\/07\/Sem-t\u00edtulo.png\" alt=\"Coronav\u00edrus e a comunica\u00e7\u00e3o global\" class=\"wp-image-2083\" width=\"380\" height=\"224\"\/><\/figure><\/div>\n\n\n\n<p>The translation sector is increasingly necessary in the midst of the coronavirus crisis. With the issues in global communication and in the business of many companies, services related to translation are more and more present.<\/p>\n\n\n\n<p>As they are performed by distance, services of simultaneous and consecutive interpreting, audio and video transcription and scientific translation have an important role in such a complicated scenario as the current one.<\/p>\n\n\n\n<p>The way that companies do business and work has adjusted to the \u201cnew normal\u201d, and find in translation services a great ally.<\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.brazilts.com.br\/como-escolher-o-idioma-ideal-para-alcancar-clientes\/\" target=\"_blank\">Leia tamb\u00e9m sobre como escolher o idioma ideal<\/a><\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Global_communication_and_the_search_for_new_partnerscustomers\"><\/span>Global communication and the search for new partners\/customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Not all sectors are able to maintain their activities normally. So, for most companies, with the coronavirus crisis, it has become more complicated to obtain new contracts, partners and customers.<\/p>\n\n\n\n<p>In the midst of a delicate moment such as this one, companies must reassess their <em>modus operandi<\/em>, in such a way as to create new approaches, adapting to the new reality of the market.<\/p>\n\n\n\n<p>So, one of the best options for this recovery is to identify how your company may be useful to your target audience.<\/p>\n\n\n\n<p>Whatever is within reach should be considered, as well as changes, which should be welcomed. There is no reason to remain oblivious to what happens around the world. New approaches and alternatives are necessary.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Learn_more_about_the_coronavirus\"><\/span>Learn more about the coronavirus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On March 11, 2020, the WHO declared the emergence of the new coronavirus as a pandemic. An infectious disease, especially the virus, with a quick transmission, reaches this pandemic level as a great number of people are infected worldwide.&nbsp;<\/p>\n\n\n\n<p>As it is a new virus, there is no vaccine, so prevention is the only way to avoid it spreading. The use of masks and frequent hygiene of hands and personal belonging are among the most efficient methods to prevent the spread.<\/p>\n\n\n\n<p>Currently, nearly 11 million people all around the world were infected by this virus, leading to more than 500,000 deaths.<\/p>\n\n\n\n<p>Did you like our article? So, to keep receiving tips and news, follow our posts here on the <a href=\"https:\/\/brazilts.com.br\/temp\/blog\">blog<\/a>. See you next time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span> Learn more about the impact of coronavirus in the global communication\u00a0 With the arrival of the pandemic caused by the new coronavirus, people had to adapt to this new reality or, as many say, the \u201cnew normal\u201d. Coronavirus affected different areas and sectors, both in social and corporate environments. Obviously, this couldn\u2019t be different with &hellip; <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[276,275,277,274,272,273,278],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coronavirus and global communication - Brazil Translations<\/title>\n<meta name=\"description\" content=\"Saiba mais sobre o coronav\u00edrus e a comunica\u00e7\u00e3o global; entenda os impactos da pandemia no dia a dia de empresas e de alguns setores!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brazilts.com.br\/blog\/coronavirus-and-global-communication\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coronavirus and global communication - Brazil Translations\" \/>\n<meta property=\"og:description\" content=\"Saiba mais sobre o coronav\u00edrus e a comunica\u00e7\u00e3o global; 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