{"id":2330,"date":"2020-07-02T12:01:10","date_gmt":"2020-07-02T15:01:10","guid":{"rendered":"https:\/\/www.brazilts.com.br\/?p=2330"},"modified":"2020-11-09T12:03:41","modified_gmt":"2020-11-09T14:03:41","slug":"how-to-choose-the-ideal-language-to-reach-customers","status":"publish","type":"post","link":"https:\/\/www.brazilts.com.br\/blog\/how-to-choose-the-ideal-language-to-reach-customers\/","title":{"rendered":"How to choose the ideal language to reach customers?"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span>\n<p>Choosing the ideal language for your company may seem a difficult task. After all, you must identify the one that best supports your customers. And, above all, the one they can use to <strong>communicate<\/strong>, regardless of your location. But this may be easier than you imagine.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Despite not being a constant concern, having a target language is an important <strong>marketing strategy.<\/strong> Even because the language may influence a lot the purchase decision. That is why in today\u2019s post we will provide some tips so you can choose the ideal language to reach customers. Follow this with us!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >O que abordaremos neste artigo<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.brazilts.com.br\/blog\/how-to-choose-the-ideal-language-to-reach-customers\/#Reasons_to_choose_the_ideal_language_for_your_company\" title=\"Reasons to choose the ideal language for your company\">Reasons to choose the ideal language for your company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.brazilts.com.br\/blog\/how-to-choose-the-ideal-language-to-reach-customers\/#Which_languages_should_I_focus_on_for_my_business\" title=\"Which languages should I focus on for my business?\">Which languages should I focus on for my business?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Reasons_to_choose_the_ideal_language_for_your_company\"><\/span>Reasons to choose the ideal language for your company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/www.brazilts.com.br\/temp\/wp-content\/uploads\/2020\/06\/unnamed-1.jpg\" alt=\"Como escolher o idioma ideal para alcan\u00e7ar clientes?\" class=\"wp-image-2068\" width=\"325\" height=\"330\"\/><\/figure><\/div>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 As we mentioned above, the language may totally influence the <strong>purchase willingness<\/strong> of a customer. So, it is of utmost importance that you are able to choose the ideal language for your company. This decision will boost your market reach, keeping customers engaged.<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 As a result, people who consume your services will feel confident to keep investing. And this will <strong>add even more value<\/strong> to your company and the services it provides. But, so make this possible, you need a market analysis of your business. So you may be able to identify which languages you should focus on.<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 That\u2019s right, languages in plural. Even because you can\u2019t assume that all English speakers are equal. Same for Spanish, Italian or Chinese speakers. After all, there are various <strong>ways of writing and speaking<\/strong> in a language, according to each region. For this reason, this process is hard and requires a lot of attention.<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.brazilts.com.br\/lei-de-franquia-e-a-traducao-de-contratos\/\">Leia tamb\u00e9m sobre a nova leia da franquia<\/a><\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Which_languages_should_I_focus_on_for_my_business\"><\/span>Which languages should I focus on for my business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 This question will depend much on which audiences you wish to reach. That is why, as we said before, an intense research on your company is required. However, if you already have some defined languages, check below the tips that we prepared for you.<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 English is considered an universal language. However, it has clear differences depending on where you are located. As an example, we may mention the <strong>American and British English.<\/strong> Although speakers clearly understand the differences, we cannot ignore the discrepancies in grammar and speaking.<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 So, when choosing the ideal language to reach customers, have this in mind. In case your audience is larger among American English speakers, adapt your <strong>marketing material and website content<\/strong> to this. The same for British English, if that is the case.<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Same for Spanish. After all, it is spoken in different manners in the USA, Central America, South America and Spain. As an example, we may mention the differences between <strong>castellano<\/strong>, with a very distinct grammar. So, pay attention to your target audience and the languages you wish to reach!<\/p>\n\n\n\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Did you like what you\u2019ve read so far? So tell us what you think in our comments section! To keep receiving tips and news on the world of translation, follow our posts here on the <a href=\"http:\/\/brazilts.com.br\/temp\/blog\">blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Tempo de leitura: <\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">minutos<\/span><\/span> Choosing the ideal language for your company may seem a difficult task. After all, you must identify the one that best supports your customers. And, above all, the one they can use to communicate, regardless of your location. But this may be easier than you imagine. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Despite not being a constant concern, having a &hellip; <\/p>\n","protected":false},"author":3,"featured_media":2069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[104],"tags":[268,271,269,270],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to choose the ideal language to reach customers? - Brazil Translations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brazilts.com.br\/blog\/how-to-choose-the-ideal-language-to-reach-customers\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose the ideal language to reach customers? - Brazil Translations\" \/>\n<meta property=\"og:description\" content=\"Tempo de leitura: 3 minutos Choosing the ideal language for your company may seem a difficult task. 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